Outsourced Manufacturing “Welcome to the Design to Product Podcast! In this interview episode, we talked to Dylan Horvath about saving cost and time with outsourced manufacturing. Dylan Horvath is the founder and president of Cortex Design, a product design + manufacturing firm. Dylan talked about common mistakes of product builders and innovators that drive up timelines and…
Personal bias refers to an individual’s preconceived notions and opinions that can influence their decision-making process. In creative design, personal bias can manifest in a variety of ways, from the selection of colours and typography to the choice of imagery and messaging. While bias is an inherent part of human nature, it is important for…
When developing new products, most founders focus on the impact of the technology. They recognize it needs to be “usable” for users and that gets stated as a priority. Through the development and commercialization process, the user experience is often de-prioritized due to other priorities such as human resources, budget, or time constraints and/or a…
“I get challenged by investors who say, ‘how are you going to change the stigma?’ If nobody does it, it won’t change. We have to get over that hurdle,” says Rachel Bartholomew, founder of HyIvy Health. On the blog, we’re interviewing FemTech leaders about their experiences in the industry. The goal is to start conversations…
“We need to add more pleasure to the world. Especially now,” says Melanie Derwin, founder of Serenity Productions. Women’s health and wellness doesn’t always get a lot of attention from the hardware community — be it from designers, investors, or the press. For too long, a host of women’s health and wellness issues have gone…
How the Cosm team is using human-centric design to improve outcomes for a disease that affects one in four women — and one you’ve probably never heard of. Suppose there’s a disease that will affect up to one in eight people on earth over the course of their lifetimes. This disease has a major impact…
On December 13th, Cortex President Dylan Horvath spoke at TEDx McMaster U in Hamilton about the immense possibilities of product design to improve human potential — and the pictures and videos are up and ready to share! Speaking alongside a lineup from fields as varied as MedTech, conservation science and race car driving, Dylan addressed…
It’s one thing to practice design in your home city with the materials and culture that you’re used to, but it’s an entirely different thing to work in a completely new environment. It can be instructive: How much does our design thinking depend on our familiarity with a North American environment? What happens if we…
If the tech world was a baseball game, the rules would change every time a new player stepped onto the field, a seasoned pitcher unveiled a new pitch, or a spectator entered the stadium. That’s basically how we won $100,000 + $5.4 million in R&D for the XPRIZE we’d already been disqualified for. Here’s how…
Cortex’s Client CloudDX is featured in the HuffPost Video series Now What hosted by Ryan Duffy! In this video (filmed at our head office!), Dr. Sonny Kohli (Chief Medical Officer of CloudDX), recounts a life-changing trip to Haiti that inspired him to take action. Along with a small bioengineering company, he set out on a…