The next generation of athletic recovery.
CEO Hin Lai, an athlete with his own share of injuries, founded Sidekick to develop innovative muscle recovery tools for professional and high-performance athletes — tools that had helped him in his own athletic recovery by offering better relief than the foam rollers and lacrosse balls of the past.
After securing a number of contract manufacturing relationships, Sidekick successfully launched a line of muscle scrapers, as well as the Fuse — a vibration therapy device that uses targeted muscle relief to relax muscle tissue, stimulate blood flow, decrease stiffness and restore range of motion.
There was nothing else on the market like it. After Fuse’s success, Sidekick recognized the potential for further features and control to put even more functionality in the hands of athletes.
To take this next step, they tapped Cortex to bring their product development in-house and build the next generation Fuse. In the process, they developed a product to take their business into the future.