Before Bublcam, 360° imaging was kind of like computers before the PC: it was only for specialized applications. Spherical imaging needed expensive, highly-engineered equipment, massive workstations, and engineers with subject matter expertise to process the data. Sean Ramsay’s background in camera stitching software led to a simple realization:
360° imaging should belong to everyone.
Put that capability in the hands of consumers, and you’ll empower them to tell their stories in a way they never could before. You’ll also create a massive new market.