We are a mission-driven company. We have a purpose in what we do, who we work for, who we employ, and the vendors that we use.
The principles below represent the way we think. If they don’t ring true – we may not be the right choice for you!
If they resonate with you, we may speak the same language.
Get to know them
01
Product design is first and foremost about people. It’s just as important to understand the people who will use your product as it is to understand the technology and the packaging behind it. We champion the user in every aspect of our work, from initial research to final engineering.
02
Steer with questions, not assumptions. Curiosity offers new ways of looking at problems. It leads to solutions that go beyond surface symptoms to solve root issues.
03
Great ideas don’t always work the first time you try them. If it was that easy, it would have been done before. We build, we test, we evaluate and then we iterate. Repeat until optimized.
04
We set out with good intentions, are not discouraged by the barriers we may face, and foster a sense of play in everything we do.
05
Well designed products are beautiful. We strive to create functional and beautiful products that become a part your user’s life story.
06
Good design is good business. We steer the creative process, minimize design and manufacturing costs, and maximize the impact of the product.
07
We distill the products we design to their most essential form and most intuitive and/or delightful interaction. Improvement craves subtraction.
Share our mission, passion, and competency?
Join us to advance human capability, longevity, and happiness through our work.
