Cortex News

Webinar: Product Success from Patent to Sales

Sam White
Sam White May 06, 2020 • 0 min read

When: May 28th, 1pm-3:30pm

The COVID-19 pandemic has mobilized the local design community to develop products to respond to the health crisis. However, many of these efforts have been frustrated by lack of experience in the process of identifying, designing, and producing these products in a way that fits human-centered needs — as well as the regulatory and trade constraints of a successful product launch.

That’s why we’ve brought together an all-star lineup of experts from Canada’s thriving engineering and manufacturing community to offer their insights about how engineers, designers and entrepreneurs can:

  • Navigate the patent process
  • Incorporate ethnography and deep empathy with users into product design
  • Use virtual simulation to lower risk and cost
  • Develop supply chain strategy and manufacture at scale
  • Overcome obstacles in regulatory compliance, testing and certification

… and more.

Through impactful case studies, the presenters will show how to navigate today’s complex product launch challenges with Canadian resources and Canadian expertise. Product Success, from Patent to Sales will equip you with all the tools you need to break down silos within your organization and launch exceptional products.

Register for free below:

We hope to see you there!

Speaker Lineup:

Philippe Boivin – Vice President, Corporate Affairs, INO

  • Patent process and IP

Philippe Boivin has been INO’s Vice-President, Corporate Affairs since December 2009. Responsible for legal affairs, he is also in charge of the protection and management of intellectual property and technology transfer negotiations as well as the communication department. He also serves as the company’s Secretary, and Safety and Security Officer. Before joining INO, Mr. Boivin was a partner with McCarthy Tétrault where he practiced for 15 years mainly in the field of intellectual property and technology law, along with the acquisition and financing of technological companies. He was also a trademark agent. During his career. He was also an officer and director of several companies and he currently chairs the Quebec Chapter of the Licensing Executives Society and sits on the board of Theatre Niveau Parking and of FORPIQ as well on the advisory committee for the protection of innovations of Université Laval, University where he is also a lecturer.

Dylan Horvath – President of Cortex Design Inc.

  • Delivering Bold Epic Innovation in Healthcare

Dylan founded Cortex Design in 1999 as a way to make the jump from engineering into design, and began building a portfolio to bridge those worlds, initially providing engineering and product design expertise to more art-minded ventures including production design for film sets, electronic music equipment, and props for photoshoots and promotions. Cortex Design is now focused on delivering great human experiences in healthcare, a field rife with opportunities for innovation. In 2017 Cortex’s work for Cloud DX beat 330 international competitors to win one of the biggest moon-shot healthcare projects ever, the Qualcomm Tricorder “Bold Epic Innovator” XPRIZE.

Dr. Suzie Dufour – Solutions Manager, INO

Examples of applied product design in optical and photonic instruments:

  • Light to activate retinal implants when visually impaired patients see again!
  • A versatile probe to adapt Raman Spectroscopy to various applications
  • Flow cytometry in Space, why not?

Suzie Dufour is a solutions manager at the National Optics Institute (INO) in Quebec, Canada, seeking for BioMedTech challenges to tackle. Through the years she gained expertise in biophotonics, imaging, neuroscience, med devices system engineering and more. She received her BSc degree in physics from Laval University in 2004 as well as her PhD in neurobiology in 2012. Her PhD involved the design and fabrication of micro-optrodes for in vivo studies. She completed postdoctoral researches on in vivo brain imaging at University of Toronto and the Toronto Western Research Institute. Her past and current interests include system engineering, biophotonics, optogenetics, optical tissue imaging and sensing, hyperspectral imaging, visible and IR imaging and ophthalmology applications.

Ellen Hlozan, Community Manager at Autodesk Technology Centers

  • Toronto’s Technology Center

Ellen Hlozan is a Community Manager for Autodesk’s Global Technology Centers. She co-launched the Toronto site and residency program, where she is currently based, focusing on developing innovative programming with residents, researchers, and broader innovation communities. This role furthers Ellen’s passion to inspire critical dialogue on tech, culture, and design through exhibitions and immersive experiences. She has contributed to a number of high-profile design-based events across Toronto – including the shaping and hosting of the Hot Docs Documentary Film Festival VR installation series entitled, DocX.

Dr. Ahmad Barari, Professor, University of Ontario Institute of Technology (Ontario Tech)

  • Science of practical Topology Optimization (Manufacturing considerations – COVID19 3D printed Ventilator)

Dr. Ahmad Barari is the Associate Professor in Department of Automotive, Mechanical and Manufacturing Engineering at Ontario Tech University, and an adjunct professor at Western University. Dr. Barari has been primarily involved in engineering design and advanced manufacturing technologies for over 25 years. He contributed to many national and international projects in collaboration with industries, research centers, and universities with over 150 publications in highly ranked journals and proceedings.  He is the director of AD2Mlabs.  He has been the chair, and organizer of many national and international professional conferences and Seminars in industrial, mechanical and manufacturing engineering research. He is currently a comittee member for the International Federation of Automatic control (IFAC), and member  of several committees and project groups at the Americal Society of Mechanical Engineering (ASME) including ASME Y14.46, Product Definition for Additive Manufacturing. 

Tyson Fogel is a Shop Supervisor at Autodesk Technology Centre, Toronto

  • Generative Design

As an avid maker and sustainability advocate, Tyson works directly with residents, innovation communities and researchers to provide technical expertise and consultation in the areas of additive, subtractive manufacturing, traditional fabrication and robotics. Recently, his work has led to an emphasis on generative design-to-make workflows and their application in emerging technologies.

Peter Keith P.Eng., Senior Engineer and Technical Certifier at TÜV SÜD Canada

  • Bringing a device to market: Testing and certification

Peter is the lead product safety engineer at TÜV SÜD Canada with 10+ years of safety evaluation and regulatory experience, specializing in safety certification of medical, IT and laboratory equipment such as therapeutic lights, networking equipment, Lasers and more.  Peter has participated on technical committees such as CACES (Canadian Advisory Committee on Electrical Safety) and assisted on the development of CSA SPE-3000:2019.  Peter is a licensed professional Engineer in Ontario and has evaluated over a thousand devices and given many seminars on regulatory needs and standards compliance.

Dr. Mira Ray – Director, Research and Innovation, Georgian College

  • Smart and affordable manufacturing

Dr. Ray joined Georgian College in 2014 to assist with key strategic initiatives, including a strategy to increase degree delivery in Simcoe County and surrounding regions. In her current role as Director, Research and Innovation, Dr. Ray is responsible for the co-ordination of all research, scholarship and innovation activities at Georgian College through strategic planning, business development, funding generation, financial management, project management and client liaison. Dr. Ray worked as a consultant with McKinsey and Company, a top-tier management consulting firm, providing clients with guidance on major strategic decisions. She has served clients across a wide range of sectors (manufacturing, finance, insurance, retail, oil and energy, health care) on a number of projects that involved the redesign of systems and processes, change management and capability building. Prior to joining McKinsey, Mira completed her Ph.D. (University of British Columbia) and a Post- Doctoral fellowship (Western University). Dr. Ray holds a Master of Business Administration from The Richard Ivey School of Business (Western University) and Master of Science (McGill University).

Dr. Maryam Davoudpour – Chair of IEEE Toronto Robotics Automation and Vice chair of WIE IEEE Canada

  • Next step – Future webinar – Autonomous systems (Robotics and Drones)

Dr. Maryam Davoudpour received the MASc and PhD degrees from the Moscow State Technical University of Bauman in Information Technology and Control Complex Systems. She also completed a NSERC post-doctoral fellowship. She is a member of the DMZ (Digital Media Zone) at Ryerson University. Dr. Davoupour is with Ryerson University since 2008 and has recently joined Humber College. She has extensive industrial and academic experience, and has been involved in various successful R&D projects. She is the chair of the IEEE Instrumentation, Measurement, Robotics and Automation chapter in Toronto and she is the Chair of Women in Engineering (WIE) at IEEE Toronto, as well as the vice chair of WIE IEEE Canada and also WIE representative for Central Canada. The WIEC also selected the IEEE Toronto WIE Affinity Group as the recipient of an Honorable Mention for the 2017 and 2018 WIE Affinity Group of the Year Award.

Garry Lee – Director of EMTS Lab

  • Test and environmental considerations

Garry Lee, P.Eng. is an ACCE Entrepreneur and Director of EMTS Lab, previous President at Global EMC (TUV SUD Canada) with 25 years of test and regulatory certification including UL and CSA. Founder and Senior Engineering Manager responsible for business development and client relations supporting high-tech companies with their Environmental & Mechanical testing, and Global market access / compliance requirements.

Mohsen Tayefeh – VP of Business Development & Manager of  Hub of Simulation at Cortex 

  • Organizer & Host
  • Simulation a critical step to have a successful product

As a business leader Mohsen developed and managed his successful sales team to provide engineering solutions to Canadian Market. Prior to that he was a persistent award winner and the record breaker in driving lead generation, sales achievements through partnership strategies.  His solid academic foundations along with his long history in major industries turns him into an excellent visionary specifically for considering holistic impacts and providing roadmaps toward both feasible and successful solutions.

Dr. Amir Harandi, CEO at aRTINTECH

  • Automation in Supply Chain Management

Dr. Amir Harandi is the founder and CEO of Artintech Inc., a Canadian supply chain and operations technology development company. Dr. Harandi has previously worked as Senior consultant, chief strategy office, project manager, international marketing manager, and technology developer for Canadian and international organizations over the past 20 years.

About Cortex Design

Cortex Design is a turnkey product design company working to develop human-centred products that improve people’s lives. We visualize human experiences, design the products that support those experiences, and manufacture the solution.  

About INO

INO is the largest centre of expertise in optics and photonics in Canada. For the past 30 years, it has created and developed customized solutions to meet the needs of companies working in various lines of business throughout Canada and beyond. As a high-tech leader, INO has implemented more than 6,500 solutions, carried out 74 technology transfers, and contributed to the creation of 35 new companies, providing employment to more than 2,000 people. In the biomedtech field, INO has more than 20 years of experience in developing and supporting clients in commercializing biomedical technologies.

About TÜV SÜD Canada Inc.

TÜV SÜD Canada offers a full suite of management system services, including ISO 9001, ISO 14001, ISO/TS 16949, AS9100, ISO 13485, ESD S20.20, OHSAS 18001, Food Services and ISO/IEC 27001 auditing services. TÜV SÜD Canada provides technical services in the following market segments: Industry, Products, and Transportation. Its service portfolio includes consultancy, verification, tests, expert opinions, certification, and training, addressing the issues of technical reliability, safety, quality, environmental protection, training, and effectiveness. For more information, please visit www.tuvcanada.ca.

About EMTS Lab Inc.

Greater Toronto Area (GTA) based environmental testing lab, serving the US & Canada, specializing in Degrees of Ingress Protection (IPXX), Corrosion, Temperature, Humidity, Vibration & Shock Testing. EMTS Lab Inc. is an ISO/IEC 17025:2017 Accredited engineering firm offering independent compliance services for clients across The United States (USA) & Canada. We are a company that provides dynamic and technically diverse independent testing for Automotive, Military, Aerospace, Medical and Industrial & Consumer Electronics industries, meeting the IEC, NEMA, ASTM and MIL standards.

About IEEE Robotics and Automation

The IEEE Robotics and Automation Society is a professional society of the IEEE that supports the development and the exchange of scientific knowledge in the fields of robotics and automation, including applied and theoretical issues.

© 2020 Cortex Design Inc.