On Dec 16 2010, Scott Wilson’s TikTok+Lunatik watchband for the iPod Nano was the first crowd-funded project to earn nearly $1 million USD. It was a game-changing moment, where the world now understood that crowd-funding was REAL.
Shortly afterwards, we teamed up with Chris McRaild to design the UPPRCASE, a high-performance iPad case for the “pro-sumer” market. We launched with high hopes, but were less than successful earning only $10K of our $20K ask — and far less than what we had hoped of course. It became apparent that success on crowdfunding, while clearly possible, had to be more strategic than we had originally appreciated.
Since then, Cortex projects have performed much better than that, with every single project being successfully funded – including the Clipless device-mount, the Terpstra keyboard, the Bublcam spherical imaging camera, the Matter and Form 3D scanner, and the Voltera rapid-prototyping circuit board printer. I did a little browsing on Indiegogo and Kickstarter this afternoon, and gathered some interesting statistics;
- Of the 11,713 Technology projects on Kickstarter globally, Voltera is in the top 100 most funded projects (currently #87th place), or top 0.75%
- Of the 12,763 Design projects on Kickstarter globally, Bublcam is also in the top 100 most funded projects (currently 90th place), or top 0.71%
- Cortex has done 2 of the top 16 most funded Canadian Indiegogo projects of all time (Matter and Form at #3, Terpstra Keyboard at #16)
- Cortex has done 2 of the top 12 most funded Canadian Kickstarter projects of all time (Voltera at #8, Bublcam at #12)
Not too shabby! And we keep learning… with at least three projects entering crowd-funding within the next 12 months, we hope to build on this success. Interested in working with us? Tell us about your project.