Personal bias refers to an individual’s preconceived notions and opinions that can influence their decision-making process. In creative design, personal bias can manifest in a variety of ways, from the selection of colours and typography to the choice of imagery and messaging. While bias is an inherent part of human nature, it is important for…
Medical product development risks exist because medical device development is a complex process. It requires a thorough understanding of the risks involved. In this post, we will take a closer look at the 4 most common physical product development risks and how to mitigate them. We also tap into Cortex Design’s Founder and Chief Product…
When developing new products, most founders focus on the impact of the technology. They recognize it needs to be “usable” for users and that gets stated as a priority. Through the development and commercialization process, the user experience is often de-prioritized due to other priorities such as human resources, budget, or time constraints and/or a…
In a design agency, clients come up with ideas every day. Ideas that are usually created when someone, somewhere, experiences a problem and asked themselves if there was a way to prevent or avoid that problem in the future. That’s where an agency comes in. An idea is not a solution, but it is…
Medical Devices are moving into the home and it is putting patients at the center of their own healthcare journey. Are you passionate about human-centered design and how it relates to health care? Patients deserve a high quality experience when bringing medical devices into their home. They want a product that they can use…
For Cortex Design, the past 16 months have been focused on embracing bold decisions and rapid growth, building and empowering our team, and setting our company and our collaborators up for success by reevaluating the way that we engage; our flexibility, adaptability, and the value that we bring to each partnership. A large part of…
Cortex Design receives the Autodesk Excellence Award for our rapid COVID-19 diagnostic, developed for Raytheon in collaboration with a team of world-class companies. COVID-19 testing is a critical tool for the global community to fight the spread of the virus. Testing has also faced a host of persistent challenges: lab-based PCR tests are accurate, but…
Product design for medical devices or consumer health tech can be a daunting — and treacherous — climb. Here’s how road mapping can minimize the risk! Suppose there’s a medical startup developing a game-changing medical device. After a seed round, the company budgets $1.2 million for product development over 12 months. Their team debates whether…
“I get challenged by investors who say, ‘how are you going to change the stigma?’ If nobody does it, it won’t change. We have to get over that hurdle,” says Rachel Bartholomew, founder of HyIvy Health. On the blog, we’re interviewing FemTech leaders about their experiences in the industry. The goal is to start conversations…
“We need to add more pleasure to the world. Especially now,” says Melanie Derwin, founder of Serenity Productions. Women’s health and wellness doesn’t always get a lot of attention from the hardware community — be it from designers, investors, or the press. For too long, a host of women’s health and wellness issues have gone…
How the Cosm team is using human-centric design to improve outcomes for a disease that affects one in four women — and one you’ve probably never heard of. Suppose there’s a disease that will affect up to one in eight people on earth over the course of their lifetimes. This disease has a major impact…
Cortex Design has won six International Design Awards (IDA), including three gold awards and three silver awards in the product design category. Cortex is pleased to announce that Lumatone, UVC Buddy and the Fusion Vision System have won big accolades in the 15th annual International Design Awards (IDA). This represents major recognition of…
In the world of highly-calibrated, fluid-based diagnostics, human-centric design can be the difference between a product that succeeds and one that fails. At every scale and in every kind of product, there are opportunities for designers to improve outcomes by thinking deeply about the human. This is true whether you’re designing large, complex machinery or…
Last year we wrote about how Cortex client AceAge was selected for Amazon’s inaugural Alexa Accelerator Cohort. Now, we’re proud to announce that AceAge has secured Series A funding! AceAge’s flagship product, Karie, is a medication dispenser and personal health companion with huge possibilities for care inside the home and institutional settings. Karie uses preorganized…
A Guide for Product Managers, Engineering Managers, and C-Suite Executives. Let’s play out a scenario that might be familiar to you: your business has tasked you with building a product you’ve never done before. In fact, your company has never done anything like this before. You need to tell your boss or your stakeholders how…